Philip Shutze's Flagship Stores: Rich's and Davison's
If you click the picture and enlarge it, you can see the carved pleats of the garland, or are they ruffles? This is some of Philip Shutze's ornamentation on the Rich's Building (1924).
Rich's and Davison's were the premier department stores in Atlanta. Their flagships were both downtown. Folks from all over shopped here before the malls took over.
The Rich's brand is no more but the building is still there just south of Five Points MARTA station. It's a beauty. This is where you shopped, dined with gloves in the Magnolia Room, rode the Pink Pig, saw the lighting of the great tree.
I worked downtown. It was natural that the very best stores were there. I can't say I ever looked closely at these extraordinary entrances. We just went shopping there. The best architecture makes humans feel good and we don't have to understand why.